Welcome to the Applied Social Psychology and Consumer Research Group!

Applied Social Psychology is the study of social psychological principles and concepts to address real-world problems and improve the quality of human life. Consumer Research studies the perception, motivation, social cognition, and behavior of consumers. 

In this context, our work sheds light on how social and non-social environments shape individual experiences, behaviors, and beliefs, and provides insights that can inform policy and practice across multiple sectors. In particular, we aim to contribute to a better understanding of how consumers respond to major societal challenges such as the digital transformation, the economic development, and the demand for sustainable and healthy consumption. Our research is important for understanding how individuals navigate the digital world and make choices about sustainable and healthy consumption. 

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New research sheds light on the myth of celebrity influence in advertising! Find out why unknown actors may be a smarter choice for advertisers, and...


Committed to the responsible development of meat replacement products and practices: comparing multidimensional barriers and potentials in European...


Wir gratulieren Veronika Jana Lubert zu ihrer bestandenen Defensio am 30.01.2024!


We are excited to have received funding for a new international project: "CRISES - Consumption Reduction to Induce Social and Environmental...


Unser aktueller Podcast


Spannende Einblicke zum Thema "Kinder, Jugendliche und digitale Technologien: Leben im virtuellen Raum" gab es am 16. November im Rahmen der...