Welcome to the Applied Social Psychology and Consumer Research Group!

Applied Social Psychology is the study of social psychological principles and concepts to address real-world problems and improve the quality of human life. Consumer Research studies the perception, motivation, social cognition, and behavior of consumers. 

In this context, our work sheds light on how social and non-social environments shape individual experiences, behaviors, and beliefs, and provides insights that can inform policy and practice across multiple sectors. In particular, we aim to contribute to a better understanding of how consumers respond to major societal challenges such as the current economic development, the demand for sustainable and healthy consumption, and the digital transformation.
Our research is therefore important for a thorough understanding of how individuals navigate the digital world and make choices about sustainable and healthy consumption. 

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PRESS REALEASE: Facilitating the transition to sustainable protein consumption: European research project launched!

Europe - [17th April 2024]: A ground-breaking research project has been launched on 1st March 2024 to answer a key question: What are the determinants...


We recently attended the "International Workshop on Economic and Consumer Psychology" in Tilburg. We would like to thank the Tilburg team for their...


New research sheds light on the myth of celebrity influence in advertising! Find out why unknown actors may be a smarter choice for advertisers, and...


Committed to the responsible development of meat replacement products and practices: comparing multidimensional barriers and potentials in European...


Wir gratulieren Veronika Jana Lubert zu ihrer bestandenen Defensio am 30.01.2024!