Applied Social Psychology is the study of social psychological principles and concepts to address real-world problems and improve the quality of human life. Consumer Research studies the perception, motivation, social cognition, and behavior of consumers.
Our work sheds light on:
- how social and non-social environments shape individual experiences, behaviors, and beliefs, and provides insights that can inform policy and practice across multiple sectors.
- how consumers respond to major societal challenges such as the current economic development, the demand for sustainable and healthy consumption, and the digital transformation.
- how individuals navigate the digital world and make choices about sustainable and healthy consumption.