Welcome to the Applied Social Psychology and Consumer Research Group!
Applied Social Psychology is the study of social psychological principles and concepts to address real-world problems and improve the quality of human life. Consumer Research studies the perception, motivation, social cognition, and behavior of consumers.
In this context, our work sheds light on how social and non-social environments shape individual experiences, behaviors, and beliefs, and provides insights that can inform policy and practice across multiple sectors. In particular, we aim to contribute to a better understanding of how consumers respond to major societal challenges such as the current economic development, the demand for sustainable and healthy consumption, and the digital transformation.
Our research is therefore important for a thorough understanding of how individuals navigate the digital world and make choices about sustainable and healthy consumption.
