Consumer Perception and Behavior Lab

The Consumer Perception and Behavior Lab is part of the division "Applied Social Psychology and Consumer Behavior Research". In this lab we mainly investigate attention and perception processes in consumer contexts. The lab is designed for individual testing using eye tracking.


Technical equipment

Eye tracking can be used to measure the eye movements of test subjects. The laboratory has two stationary eye trackers, where the stimulus material is presented on a screen, and one mobile eye tracker that can be used in natural environments (e.g. supermarket).

  • Stationary remote eye tracker: SR Research Eyelink 1000 Plus
  • Stationary remote eye tracker: SMI RED 500
  • Mobile eye tracker: SMI Eye Tracking Glasses



Neues Institutsgebäude NIG,
Universitätsstr. 7
7. Stock - Raum C0702


If you are interested please contact