In our recent workshop, we examined the packaging strategies of plant-based meat alternatives across five European countries. The dataset included more than 400 product packages, which we systematically compared to equivalent conventional meat products.
The workshop focused on identifying patterns, differences, and common themes in packaging design, aiming to better understand how plant-based products are visually positioned in various national markets.
As a part of the ComMEATed Project, our analysis contributes to a growing body of research on sustainable food communication and offers a cross-national perspective on the evolving marketplace of meat alternatives.
