Dr. Martin Egger, BSc MSc

Applied Social Psychology and Consumer Research

Department of Psychology
University of Vienna
Universitätsstraße 7
A-1010 Vienna

Office: C0713 (NIG)

Phone: +43-1-4277-47357

Email: martin.egger@univie.ac.at

Appointments only by arrangement.

I am a post-doctoral researcher and currently part of an Austrian Science Fund (FWF) funded project team. In this project, we investigate the processing of immediate and extended self-relevant information. In my dissertation project, I focused on the effects of selective visual attention and how those influence preferences of consumers. Additionally, I investigated how brand preferences could be influenced by consumers' stereotypes.

Current position

University Assistant (Post-Doc), University of Vienna, Austria

Education

2023 – present
Post-doctoral researcher at the Faculty of Psychology, Department of Occupational, Economic, and Social Psychology, University of Vienna

2016 – 2023
Doctoral researcher at the Faculty of Psychology, Department of Occupational, Economic, and Social Psychology, University of Vienna

2013 – 2016
Master of Psychology at the University of Vienna,
Focus: Social Psychology and Consumer Research

2010 – 2013
Bachelor of Psychology at the University of Vienna

Selected publications

  • Egger, M., Florack, A., & Hübel, C. (2022). How placement affects brand preferences in advergames: A test of inhibition and facilitation processes during search. Computers in Human Behavior, 134(C), Article 107328. https://doi.org/10.1016/j.chb.2022.107328
  • Egger, M., & Florack, A., (2022). Investigating the mechanisms by which selective attention affects subsequent preferences and choice. Scientific Reports, 12, Article 19345. https://doi.org/10.1038/s41598-022-23859-6
  • Florack, A., Egger, M., & Hübner, R. (2020). When products compete for consumer attention: How selective attention affects preferences. Journal of Business Research, 111, 117–127. https://doi.org/10.1016/j.jbusres.2019.05.009
  • Diamantopoulos, A., Szöcs, I., Florack, A., Kolbl, Z., & Egger, M. (2021). The bond between country and brand stereotypes: Insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer. International Marketing Review, 38, 1143–1165. https://doi.org/10.1108/IMR-09-2020-0209
  • Gidakovic, P., Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Zabkar, V. (2022). The interplay of brand, brand origin, and brand user stereotypes in forming value perceptions. British Journal of Management, 33(4), 1924–1949. https://doi.org/10.1111/1467-8551.12552