Univ.-Prof. Dr. Arnd Florack
Univ.-Prof. Dr. Arnd Florack
Applied Social Psychology and Consumer Research
Department of Psychology
University of Vienna
Universitaetsstr. 7 (NIG)
A-1010 Vienna
Office: C0719
Phone: +43-1-4277-473 52
Email: arnd.florack@univie.ac.at
Website: www.werbepsychologie-online.com
Consultation hour for graduate students: Friday, 16.00-17.00
Appointments only by arrangement. Please, contact Martin Söllner with a short note about your questions:
Courses taught by Arnd Florack in u:find
CV
Publications
I am interested in how social environments and personality factors affect the attention, information processing, and self-regulation of individuals. It is an important concern for me to illustrate the practical implications of my research. Recent research topics in the area of consumer behavior include research on selective attention, self-regulation, the influence of country stereotypes on choice, and social influence. Moreover, I have studied self-regulation in a great variety of other context such as the self-regulation of older drivers, and self-regulation in intercultural settings. Finally, I have examined the changes resulting from intercultural contact (acculturation).