Univ.-Prof. Dr. Arnd Florack

Applied Social Psychology and Consumer Research

Department of Psychology

University of Vienna

Universitaetsstr. 7 (NIG)

A-1010 Vienna

Office: C0719

Phone: +43-1-4277-473 52

Email: arnd.florack@univie.ac.at

Website: www.werbepsychologie-online.com

Consultation hour for graduate students: Friday, 16.00-17.00

Appointments only by arrangement. Please, contact Martin Söllner with a short note about your questions:



Courses taught by Arnd Florack in u:find



I am interested in how social environments and personality factors affect the attention, information processing, and self-regulation of individuals. It is an important concern for me to illustrate the practical implications of my research. Recent research topics in the area of consumer behavior include research on selective attention, self-regulation, the influence of country stereotypes on choice, and social influence. Moreover, I have studied self-regulation in a great variety of other contexts such as the self-regulation of older drivers, and self-regulation in intercultural settings. Finally, I have examined the changes resulting from intercultural contact (acculturation).