Univ.-Prof. Dr. Arnd Florack

Education

2006
Habilitation, University of Basel, Switzerland

1999
Ph.D., University of Münster, Germany

1996
Diploma (Psychology), University of Münster, Germany


Professional Positions

since 2010
Professor, University of Vienna, Austria 

2008-2010
Professor, Zeppelin University, Germany

2003-2007
Assistant Professor, University of Basel, Switzerland 

2004
Guest Lecturer, University of Freiburg, Switzerland

2000-2003
Assistant Professor, University of Münster, Germany

1997-1999
Research Associate, University of Trier, Germany

1996-1997
Psychologist, University of Cologne, Germany


Grants

2020-2024
"Establishing a comprohensive understanding and taxonomy of children's digital maturity" (DIGYMATEX, EU Horizon 2020, Number 870578)

2018-2021
"Navigating Brand Preference through Consumers' Stereotypes", Austrian Science Foundation (CO-PI, FWF, I 3727)

2018-2019
"Consumer Oriented Indoor Navigation in a Railway Station" (PI Member of a Consortium, FFG)

2014-2017
"Explicit and Implict Country Stereotypes of Consumers", Austrian Science Foundation (CO-PI, FWF)

2012-2015
"Mobility and Aging", Gesamtverband der deutschen Versicherer (PI)

2011-2014
"Impulse Purchases and Overspending: The Role of Shopping Orientations and Consumer Information Processing", European Union (Coordinator)

2010-2013
"Regulatory Focus and Regret: The Influence on Decision Making in Economic and Social Contexts"
German Research Foundation, DFG (PI, FL 365/3-1)

2009-2010
"Sustainability"
Serviceplan GmbH, Munich, Germany (PI)

2010
"Developement of a Measure of Approach Predispositions"
decode Marketingberatung GmbH, Hamburg, Germany (PI)

2007-2010
"Regulatory Focus and Consumer Behavior (2)"
Swiss Science Foundation (PI, 100014-117989)

2005-2007
"Regulatory Focus and Consumer Behavior (1)"
Swiss Science Foundation (PI, 100013-108061)

2003-2009
"Brand Management"
Henkel KGaA, Düsseldorf (PI, Germany)

2001-2004
„Prejudice and Social Behavior: The Role of Associative Processing Mechanisms“
German Research Foundation, DFG (PI, FL-365/1-1)

2002-2003
"The Relevance of Promotion and Prevention Motives in Advertising for Insurances"
Westfälische Provinzial Versicherungs AG, Münster (PI, Germany)

1998
„Implicit Measurement of Cognitive Representations“
Research Grant of the University of Trier
(PhD researcher, PI: Herbert Bless)


Scholarships

1998-1999
"Interaction between Different Cultures"
PhD-Scholarship
Studienstiftung des Deutschen Volkes

1994-1996
Studienstiftung des Deutschen Volkes


Reviewing

Appetite
Applied Psychology: An International Review
British Journal of Management
Cognition and Emotion
Cultural Diversity and Ethnic Minority Psychology
Eating Behavior
European Journal of Developmental Psychology
European Journal of Marketing
European Journal of Social Psychology
European Review of Social Psychology
Group Processes and Intergroup Relations
International Journal of Intercultural Relations (Consulting Editor)
International Journal of Research in Marketing
Journal of Applied Social Psychology
Journal of Business Research
Journal of Consumer Affairs
Journal of Consumer Marketing
Journal of Consumer Policy
Journal of Consumer Psychology
Journal of Cross-Cultural Psychology
Journal of Economic Psychology (Special Issue Editor)
Journal of Experimental Psychology: Applied
Journal of Experimental Social Psychology
Journal of International Marketing
Journal of Marketing Management
Journal of Multilingual and Multicultural Development
Journal of Psychology
Marketing Letters
Motivation and Emotion
Organizational Behavior and Human Decision Processes
Personality and Social Psychology Bulletin
PlosOne
Psychological Reports
Schmalenbach's Business Review
Social Cognition
Social Psychology
Swiss Journal of Psychology
Transportation Research Part F: Traffic Psychology and Behavior
Werbeforschung & Praxis
Zeitschrift für Sozialpsychologie (continued as Social Psychology)

Alexander von Humboldt Foundation
German Research Foundation (DFG)
Economic and Social Research Council (ESRC, UK)
ERC (EU)
Fonds zur Förderung der wissenschaftlichen Forschung (FWF, Austria)
National Science Foundation (USA)
Österreichische Nationalbank
Society for Consumer Psychology (Dissertation Award)


Conference Commitees

2015 European Conference on Eye Movements (ECEM) (Conference Co-Chair)

2014 Conference of the Austrian Association of Psychology (Conference Organizer)

2011 Winter Conference of the Society of Consumer Psychology (Member of the Program Commitee: Symposium Proposals)

2009 Academy of Marketing Science - Annual Conference (Consumer Behavior Track - Co-Chair)


Teaching

Consumer Psychology, Brand Management, Social Psychology, Attitudes, Methods of Experimental Psychology


Website

www.werbepsychologie-online.com