Publications (Univ.-Prof. Dr. Arnd Florack)

Books

• Blanz, M., Florack, A., & Piontkowski, U. (Eds.). (2014). Kommunikation: Eine interdisziplinäre Einführung. Kohlhammer.
• Florack, A., Scarabis. M., & Primosch, E. (Eds.). (2007). Psychologie der Markenführung. Vahlen. doi.org/10.15358/9783800643011
• Reimer, T., van Swol, L., & Florack, A. (eds.) (in preparation). The Routledge Handbook of Communication and Social Cognition. Routledge/Taylor & Francis.

Recent book chapters

• Florack, A., & Eilender, M. (2023). Verantwortungsvoller Konsum und Konsumreduktion. In A. Achtziger & P. Kenning (Hrsg.), Verbraucherresilienz (S. 109-126). Baden-Baden: Nomos. https://doi.org/10.5771/9783748915348-109
• Florack, A., & Palcu, J. (2017). The psychology of branding. In C. Jansson-Boyd, & M. Zawisza (Eds.), International handbook of consumer psychology (pp. 542–564). Routledge.
• Florack, A., & Scarabis, M. (2019). Implizite Messung der psychologischen Markenstärke. In F.-R. Esch (Eds.), Handbuch der Markenführung (pp. 1121–1137). Springer.
• Laaber, F., Koch, T., Florack, A., & Hubert, M. (2025, forthcoming). Digital maturity - enabling a beneficial use of digital technologies by children and adolescents. In T. A. Wilska & J. Nyrhinen (Eds.), Young people in digital environments: Agency, risks, and opportunities. Cheltenham, UK: Edward Elgar.
• Palcu, J., & Florack, A. (2016). Eye-Tracking und reaktionszeitbasierte Verfahren zur Messung impliziter Kommunikationswirkungen. In F.-R. Esch, T. Langner, & M. Bruhn (Eds.), Handbuch Controlling der Kommunikation (pp. 251–273). Springer.
• Wänke, M., & Florack, A. (2015). Markenmanagement. In K. Moser (Ed.), Wirtschaftspsychologie (pp. 101–118). Springer.

Selected journal articles

2024 – present

• Glaser, M., Reisinger, H., & Florack, A. (2024). You are my friend but we are from different worlds: Actor type effects on audience engagement in narrative video advertisements. Journal of Advertising, 53, 568-587. https://doi.org/10.1080/00913367.2023.2275773
• Koch, T., Laaber, F., & Florack, A. (2024). Socioeconomic status and young people's digital maturity: The role of parental mediation. Computers in Human Behavior, 154, 108157. https://doi.org/10.1016/j.chb.2024.108157
• Koch, T., Laaber, F., Arenas, A., & Florack, A. (2025). Socially (disconnected) in a connceted world: The role of young people's digital maturity. Computers in Human Behavior, 163, 108473, https://doi.org/10.1016/j.chb.2024.108473
• Kunz S., Florack, A., Leri, I., & Alves, H. (2024). The challenge to be different in influencer marketing: Why and when negative meanings of influencers transfer to brands. International Journal of Advertising. https://doi.org/10.1080/02650487.2024.2430861
• Kunz, S., Pivecka, N., Dietachmayr, C., & Florack, A. (2024). Seeing is misbelieving: Consumers wrongly belief that unhealthy food tastes better when there is more of it. Appetite, 197, 107295. https://doi.org/10.1016/j.appet.2024.107295
• Laaber, F., Koch, T., Hubert, M., & Florack, A. (2024). Young people’s digital maturity relates to different forms of well-being through basic psychological need satisfaction and frustration. Computers in Human Behavior, 157, 108077. https://doi.org/10.1016/j.chb.2023.108077
• Pivecka, N., Kunz, S., & Florack, A. (2024). From menus to misbeliefs: Absolute frequencies of healthy and tasty dishes predict the unhealthy = tasty belief in restaurants. Acta Psychologica, 250, 104509. doi.org/10.1016/j.actpsy.2024.104509
• Steiner, K., Kunz, S., & Florack, A. (in press). How can healthy look tasty? Effects of packaging color saturation on beverage health and taste expectations depend on color match. British Food Journal.

2021 – 2023

• Baker, A., & Florack, A. (2021). Uncovering men’s stereotype content (warmth and competence) associated with a representative range of male body size categories. Body Image, 37, 148–161. https://doi.org/10.1016/j.bodyim.2021.02.007
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• Diamantopoulos, A., Szöcs, I., Florack, A., Kolbl, Z., & Egger, M. (2021). The bond between country and brand stereotypes: Insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer. International Marketing Review, 38(6), 1143–1165. https://doi.org/10.1108/IMR-09-2020-0209
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• Egger, M., & Florack, A., (2022). Investigating the mechanisms by which selective attention affects subsequent preferences and choice. Scientific Reports, 12, Article 19345. https://doi.org/10.1038/s41598-022-23859-6
• Egger, M., Florack, A., & Hübel, C. (2022). How placement affects brand preferences in advergames: A test of inhibition and facilitation processes during search. Computers in Human Behavior, 134(C), Article 107328. https://doi.org/10.1016/j.chb.2022.107328
• Florack, A., Koch, T., Haasova, S., Kunz, S., & Alves, H. (2021). The differentiation principle: Why consumers often neglect positive attributes of novel food products. Journal of Consumer Psychology, 31(4), 684–705. https://doi.org/10.1002/jcpy.1222
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• Gidakovic, P., Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Zabkar, V. (2022). The interplay of brand, brand origin, and brand user stereotypes in forming value perceptions. British Journal of Management, 33(4), 1924–1949. https://doi.org/10.1111/1467-8551.12552
• Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2021). Eyes wide shut? Understanding and managing consumers' visual processing of country-of-origin cues. British Journal of Management, 33(3), 1432–1449. https://doi.org/10.1111/1467-8551.12545
• Kim, H. & Florack, A. (2021). Immediate self-information is prioritized over expanded self-information across temporal, social, spatial, and probability domains. Quarterly Journal of Experimental Psychology, 74(9), 1615–1630. https://doi.org/10.1177/17470218211004208
• Kim, H. & Florack, A. (2021). When social interactions backfire: Frequent social interaction during the COVID-19 pandemic Is associated with decreased well-being and higher panic buying. Frontiers in Psychology, 12, Article 668272. https://doi.org/10.3389/fpsyg.2021.668272
• Kim, H., Schlicht, R., & Florack, A. (2021). The contribution of social comparison to social network site addiction. PloS One, 16(10), Article e0257795. https://doi.org/10.1371/journal.pone.0257795
• Kunz, S., Florack, A., Campuzano, I., & Alves, H. (2021). The sustainability liability revisited: Positive versus negative differentiation of novel products by sustainability attributes. Appetite, 167, Article 105637. https://doi.org/10.1016/j.appet.2021.105637
• Kunz, S., Haasova, S., Pivecka, N., Schmidt, J., & Florack, A. (2023). Food is all around: How contexts create misbeliefs about the health-taste relationship. Psychological Science. https://doi.org/10.1177/09567976231158288
• Laaber, F., Florack, A., Koch, T., & Hubert, M. (2023). Digital Maturity: Development and validation of the Digital Maturity Inventory (DIMI). Computers in Human Behavior, 143, Article 107709. https://doi.org/10.1016/j.chb.2023.107709
• Pivecka, N., Kunz, S., & Florack, A. (2023). Social class differences in dietary intake are mediated by the relationship between health and taste: Findings from a cross-sectional and longitudinal study. Food Quality and Preferences, 109. https://doi.org/10.1016/j.foodqual.2023.104914
  
• Pivecka, N., Ratzinger R. A., and Florack, A. (2022). Emotions and virality: Social transmission of political messages on Twitter. Frontiers in Psychology, 13, Article 931921. https://doi.org/10.3389/fpsyg.2022.931921
• Söllner, M., Dürnberger, M., Keller, J., & Florack, A. (2022). The impact of age stereotypes on well-being: Strategies of selection, optimization, and compensation as mediator and regulatory focus as moderator: Findings from a cross-sectional and a longitudinal study. Journal of Happiness Studies, 23, 635–665. https://doi.org/10.1007/s10902-021-00417-x
• Steiner, K., & Florack, A. (2023). The influence of packaging color on consumer perceptions of healthfulness: A systematic review and theoretical framework. Foods, 12(21). https://doi.org/10.3390/foods12213911
• Vogrincic-Haselbacher, C., Krueger, J., Lurger, B., Dinslaken, I.,  Anslinger, J., Caks, F., Florack, A., Brohmer, H., & Athenstaedt, U. (2021). Not too much and not too little: Information processing for a good purchase decision. Frontiers in Psychology, 12, Article 642641. https://doi.org/10.3389/fpsyg.2021.642641

2018-2020

• Florack, A., Egger, M., & Hübner, R. (2020). When products compete for consumer attention: How selective attention affects preferences. Journal of Business Research, 111, 117–127. https://doi.org/10.1016/j.jbusres.2019.05.009
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• Florack, A., Haasova, S., Hirschauer, S., & Serfas, B. (2018). Playing with food: The effects of food pre-exposure on consumption in young children. Physiology and Behavior, 195, 76–81. https://doi.org/10.1016/j.physbeh.2018.07.022
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• Haasova, S., & Florack, A. (2019). Practicing the (un)healthy=tasty intuition: Toward an ecological view of the relationship between health and taste in consumer judgments. Food Quality and Preference, 75, 39–53. https://doi.org/10.1016/j.foodqual.2019.01.024
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• Haasova, S., & Florack, A. (2019). Sugar labeling: How numerical information of sugar content influences healthiness and tastiness expectations. PLoS One, 14(11), Article e0223510. https://doi.org/10.1371/journal.pone.0223510
• Kunz, S., Haasova, S., & Florack, A. (2020). Fifty shades of food: The influence of package color saturation on health and taste in consumer judgments. Psychology and Marketing, 37(7), 900–912. https://doi.org/10.1002/mar.21317
• Kunz, S., Haasova, S., Rieß, J., & Florack, A. (2020). Beyond healthiness: The impact of traffic light labels on taste expectations and purchase intentions. Foods, 9(2), Article 134. https://doi.org/10.3390/foods9020134
• Makarina, N., Hübner, R., & Florack, A. (2019). Increased preference and value of consumer products by attentional selection. Frontiers in Psychology, 10, Article 2086. https://doi.org/10.3389/fpsyg.2019.02086
• Palcu, J., Haasova, S., & Florack, A. (2019). Advertising models in the act of eating: How the depiction of different eating phases affects consumption desire and behavior. Appetite, 139, 59–66. https://doi.org/10.1016/j.appet.2019.04.007
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• Söllner, M., & Florack, A. (2019). Age stereotypes and compliance with feedback in elderly drivers. Transportation Research Part F: Traffic Psychology and Behaviour, 67, 66–77. https://doi.org/10.1016/j.trf.2019.10.001.
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• Söllner, M., & Florack, A. (2019). Who provides feedback to older drivers when driving ability tails off: The role of age stereotypes. Transportation Research Part F: Traffic Psychology and Behaviour, 60, 217–227. https://doi.org/10.1016/j.trf.2018.10.016
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2017

• Diamantopoulos, A., Florack, A., Halkias, G., & Palcu, J. (2017). Explicit versus implicit country stereotypes as predictors of product preferences: Insights from the stereotype content model. Journal of International Business Studies, 48, 1023–1036. https://doi.org/10.1057/s41267-017-0085-9
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• Hubert, M., Florack, A., Gattringer, R., Eberhardt, T., Enkel, E., & Kenning, P. (2017). Flag up! – Flagship products as important drivers of perceived brand innovativeness. Journal of Business Research, 71, 154–163. https://doi.org/10.1016/j.jbusres.2016.09.001
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• Palcu, J., Sudkamp, J., & Florack, A. (2017). Judgments at gaze value: gaze cuing in banner advertisements, its effect on attention allocation and product judgments. Frontiers in Psychology, 8, Article 881. https://doi.org/10.3389/fpsyg.2017.00881
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• Serfas, B., Florack, A., Büttner, O., & Vögeding, T. (2017). What does it take for sour grapes to remain sour? Persistent effects of behavioral inhibition in go/no-go tasks on the evaluation of appetitive stimuli. Motivation Science, 3(1), 1–18. https://doi.org/10.1037/mot0000051
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• Zabkar, V., Arslanagic-Kalajdzic, M., Diamantopoulos, A., & Florack, A. (2017). Brothers in blood, yet strangers to global brands purchase: A four-country study of the role of consumer personality. Journal of Business Research, 80, 228–235. https://doi.org/10.1016/j.jbusres.2017.06.006
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2016

• Haasova, S., Elekes, B., Missbach, B., & Florack, A. (2016). Effects of imagined consumption and simulated eating movements on food intake: Thoughts about food are not always of advantage. Frontiers in Psychology, 7, Article 1691. https://doi.org/10.3389/fpsyg.2016.01691
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• Kleber, J., Florack, A., & Chladek, A. (2016). How to present donations: The moderating role of numeracy in cause-related marketing. Journal of Consumer Marketing, 33(3), 153–161. https://doi.org/10.1108/JCM-12-2014-1240
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• Serfas, B., Büttner, O., & Florack, A. (2016). Using implementation intentions in shopping situations: How arousal can help shield consumers against temptations. Applied Cognitive Psychology, 30(5), 672–680. https://doi.org/10.1002/acp.3241
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2015

• Büttner, O., Florack, A., & Göritz, A. (2015). How shopping orientation influences the effectiveness of monetary and nonmonetary promotions. European Journal of Marketing, 49(1/2), 170–189. https://doi.org/10.1108/EJM-01-2012-0044
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• Friese, M., Engeler, M., & Florack, A. (2015). Self-perceived successful weight regulators are less affected by self-regulatory depletion in the domain of eating behavior. Eating Behavior, 16, 5–8. https://doi.org/10.1016/j.eatbeh.2014.10.011
• Leder, S., Florack, A., & Keller J. (2015). Self-regulation and protective health behavior: How regulatory focus and anticipated regret are related to vaccination decisions. Psychology and Health, 30(2), 165–188. https://doi.org/10.1080/08870446.2014.954574
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• Missbach, B., Florack, A., & König, J. (2015). Mental imagery and food consumption. Frontiers in Psychiatry, 6, Article 48. https://doi.org/10.3389/fpsyt.2015.00048
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2014

• Büttner, O., Florack, A., & Göritz, A. (2014). Shopping orientation as a stable consumer disposition and its influence on consumers’ evaluations of retailer communication. European Journal of Marketing, 48, 1026–1045. https://doi.org/10.1108/EJM-04-2012-0210
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• Büttner, O. B., Florack, A. Leder, H., Paul, M. A., Serfas, B. G. & Schulz, A. M. (2014). Hard to ignore: Impulsive buyers show an attentional bias in shopping situations. Social Psychological and Personality Science, 5, 343–351. https://doi.org/10.1177/1948550613494024
• Büttner, O., Florack, A., & Serfas, B. (2014). A dual-step and dual-process model of advertising effects: Implications for reducing the negative impact of advertising on children’s consumption behaviour. Journal of Consumer Policy, 37, 161–182. https://doi.org/10.1007/s10603-013-9250-0
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• Büttner, O. B., Wieber, F., Schulz, A. M., Bayer, U. C., Florack, A., & Gollwitzer, P. M. (2014). Visual attention and goal pursuit: Deliberative and implemental mindsets affect breadth of attention. Personality and Social Psychology Bulletin, 40, 1248–1259. https://doi.org/10.1177/0146167214539707
• Florack, A., Kleber, J, Busch, R., & Stöhr, D. (2014). Detaching the ties of ownership: The effects of hand washing on the exchange of endowed products. Journal of Consumer Psychology, 24(2), 284–289. https://doi.org/10.1016/j.jcps.2013.09.010
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• Florack, A., Rohmann, A., Palcu, J. & Mazziotta, A. (2014). How initial cross-group friendships prepare for intercultural communication: The importance of anxiety reduction and self-confidence in communication. International Journal of Intercultural Relations, 43, 278–288. https://doi.org/10.1016/j.ijintrel.2014.09.004
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• Genschow, O., & Florack, A. (2014). Attention on the source of influence reverses the impact of cross-contextual imitation. Journal of Experimental Psychology: Human Perception and Performance, 40(3), 1248–1259. https://doi.org/10.1037/a0035430
• Genschow, O., Florack, A., & Wänke, M. (2014). Recognition and approach responses toward threatening objects. Social Psychology, 45(2), 86–92. https://doi.org/10.1027/1864-9335/a000163
• Missbach, B., Florack A., Weissmann, L., & König J. (2014). Mental imagery interventions reduce subsequent food intake only when self-regulatory resources are available. Frontiers in Psychology, 5, Article 1391. https://doi.org/10.3389/fpsyg.2014.01391
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• Rohmann, A., Florack, A., Samochowiec, J., & Simonett, N. (2014). "I'm not sure how she will react": Predictability moderates the influence of positive contact experiences on intentions to interact with a host community member. International Journal of Intercultural Relations, 39, 103–109. https://doi.org/10.1016/j.ijintrel.2013.10.002
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• Serfas, B. G., Büttner, O. B., & Florack, A. (2014). Eyes wide shopped: Shopping situations trigger arousal in impulsive buyers. PloS One, 9(12), Article e114593. https://doi.org/10.1371/journal.pone.0114593

2013

• Büttner, O., Florack, A. & Göritz, A. (2013). Shopping orientation and mindsets: How motivation influences consumer information processing during shopping. Psychology and Marketing, 30(9), 779–793. https://doi.org/10.1002/mar.20645
• Florack, A., Keller, J., & Palcu, J. (2013). Regulatory focus in economic contexts. Journal of Economic Psychology, 38, 127–137. https://doi.org/10.1016/j.joep.2013.06.001
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• Florack, A., Palcu, J., & Friese, M. (2013). The moderating role of regulatory focus on the social modeling of food intake. Appetite, 69, 114–122. https://doi.org/10.1016/j.appet.2013.05.012
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• Genschow, O., Florack, A., Chib, V., Shimojo, S., Scarabis, M., & Wänke, M. (2013). Reaching for the (product) stars: Measuring recognition and approach speed to get insights into consumer choice. Basic and Applied Social Psychology, 35(3), 298–315. https://doi.org/10.1080/01973533.2013.785399
• Genschow, O., Florack, A., & Wänke, M. (2013). The power of the movement: Evidence for context-independent movement imitation. Journal of Experimental Psychology: General, 142(3), 763–773. https://doi.org/10.1037/a0029795
• Hubert, M., Hubert, M., Florack, A., Linzmajer, M., & Kenning, P. (2013). Neural correlates of impulsive buying tendencies during the perception of product packages. Psychology and Marketing, 30(10), 861–873. https://doi.org/10.1002/mar.20651
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• Kleber, J., Dickert, S., Peters, E., & Florack, A. (2013). Same numbers, different meanings: How numeracy influences the importance of numbers for pro-social behavior. Journal of Experimental Social Psychology, 49(4), 699–705. https://doi.org/10.1016/j.jesp.2013.02.009
• Leder, S., Florack, A., & Keller, J. (2013). Thoughts about possible failure: Regulatory focus and the anticipation of regret. Social Cognition, 31(3), 349–373. https://doi.org/10.1521/soco.2013.31.3.349
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• Ramelli, M., Florack, A., Kosic, A., & Rohmann, A. (2013). Being prepared for acculturation: On the importance of the first month after immigrants enter a new culture. International Journal of Psychology, 48(3), 363–373. https://doi.org/10.1080/00207594.2012.656129
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Before 2013

• Florack, A., Bless, H., & Piontkowski, U. (2003). When do people accept cultural diversity?: Affect as determinant. International Journal of Intercultural Relations, 27(6), 627–640. https://doi.org/10.1016/j.ijintrel.2003.08.003
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• Florack, A., Friese, M. & Scarabis, M. (2010). Regulatory focus and reliance on implicit preferences in consumption contexts. Journal of Consumer Psychology, 20(2), 193–204. https://doi.org/10.1016/j.jcps.2010.02.001
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• Florack, A. & Hartmann, J. (2007). Regulatory focus and investment decisions in small groups. Journal of Experimental Social Psychology, 43(4), 626–632. https://doi.org/10.1016/j.jesp.2006.05.005
• Florack, A., Ineichen, S., & Bieri, R (2009). The impact of regulatory focus on two-sided advertising. Social Cognition, 27(1), 37–56. https://doi.org/10.1521/soco.2009.27.1.37
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• Florack, A., & Piontkowski, U. (2000). Acculturation attitudes of the Dutch and the Germans towards the European Union: The importance of national and European identification. Journal of Multilingual and Multicultural Development, 21(1), 1–13. https://doi.org/10.1080/01434630008666390
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• Florack, A., Piontkowski, U., Rohmann, A., Balzer, T., & Perzig, S. (2003). Perceived intergroup threat and attitudes of host community members toward immigrant acculturation. The Journal of Social Psychology, 143(5), 633–648. https://doi.org/10.1080/00224540309598468
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• Florack, A., Scarabis, M. & Bless, H. (2001). When do associations matter? The use of implicit associations towards ethnic groups in person judgments. Journal of Experimental Social Psychology, 37(6), 518–524. https://doi.org/10.1006/jesp.2001.1477
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• Florack, A., Scarabis, M., & Bless, H. (2001). Der Einfluß wahrgenommener Bedrohung auf die Nutzung automatischer Assoziationen bei der Personenbeurteilung. Zeitschrift für Sozialpsychologie, 32(4), 249–259. https://doi.org/10.1024//0044-3514.32.4.249
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• Florack, A., & Scarabis, M. (2006). How advertising claims affect brand preferences and category-brand associations: The role of regulatory fit. Psychology & Marketing, 23(9), 741–755. https://doi.org/10.1002/mar.20127
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• Matser, C., Van Oudenhoven, J. P., Askevis‐Leherpeux, F., Florack, A., Hannover, B., & Rossier, J. (2010). Impact of relative size and language on the attitudes between nations and linguistic groups: The case of Switzerland. Applied Psychology, 59(1), 143–158. https://doi.org/10.1111/j.1464-0597.2008.00369.x
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• Piontkowski, U., Florack, A., Hölker, P., & Obdrzalek, P. (2000). Predicting acculturation attitudes of dominant and non-dominant groups. International Journal of Intercultural Relations, 24(1), 1–26. https://doi.org/10.1016/S0147-1767(99)00020-6
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• Piontkowski, U., Rohmann, A., & Florack, A. (2002). Concordance of acculturation attitudes and perceived threat. Group Processes and Intergroup Relations, 5(3), 221–232. https://doi.org/10.1177/1368430202005003003
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• Rohmann, A., Florack, A., & Piontkowski, U. (2006). The role of discordant acculturation attitudes in perceived threat: An analysis of host and immigrant attitudes in Germany. International Journal of Intercultural Relations, 30(6), 683–702. https://doi.org/10.1016/j.ijintrel.2006.06.006
• Samochowiec, J., & Florack, A. (2010). Intercultural contact under uncertainty: The impact of predictability and anxiety on the willingness to interact with a member from an unknown cultural group. International Journal of Intercultural Relations, 34(5), 507–515. https://doi.org/10.1016/j.ijintrel.2010.05.003
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• Scarabis, M., Florack, A., & Gosejohann, S. (2006). When consumers follow their feelings: The impact of affective or cognitive focus on the basis of consumers’ choice. Psychology & Marketing, 23(12), 1015–1034. https://doi.org/10.1002/mar.20144
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