Dr. Mike Schreiber

Applied Social Psychology and Consumer Research

Department of Psychology

University of Vienna

Universitätsstraße 7 (NIG)

A-1010 Vienna

Office: C0713

Email: mike.schreiber@univie.ac.at 

Appointments only by arrangement


My research focuses on the applicability of social cognitive theories to applied domains like health behavior, food choices, and consumer decisions. In my dissertation, I investigated whether viewing health as changeable (i.e., implicit theories) can help individuals to adopt a healthier lifestyle. I am also interested in studying the psychological factors that influence food choices. Besides that, I am working on projects about brand anthropomorphism and effort justification.  


Doctor of Philosophy in Psychology, University of Cologne, Germany

Master of Science in Psychology, University of Cologne, Germany

Professional Positions

2020 Dec – Present
University Assistant (Post-doc), University of Vienna, Austria

2017 Aug – 2020, Nov
Graduate Research Assistant, Applied Social Psychology, University of Cologne, Germany

2018 Feb – 2019 Dec
Visiting Scholar, School of Health Science, University of Newcastle, Australia

2015 Oct – 2017 Jul
Student Research Assistant, Social & Economic Cognition I, University of Cologne, Germany


Dohle*, S., Wingen*, T., & Schreiber, M. (2020). Acceptance and adoption of protective measures during the Covid-19 pandemic: The role of trust in politics and trust in science. Social Psychological Bulletin, 15(4), e4315. https://doi.org/10.32872/spb.4315 *shared first authorship

Schreiber, M., Job, V., & Dohle, S. (2020). Is your health malleable or fixed? The influence of implicit theories on health-related attitudes and behaviour. Psychology & Health, 35(12), 1421-1439. https://doi.org/10.1080/08870446.2020.1761975

Schreiber, M., Bucher, T., Collins, C., & Dohle, S. (2020). The Multiple Food Test: Development and validation of a new tool to measure food choice and applied nutrition knowledge. Appetite, 150, 104647. https://doi.org/10.1016/j.appet.2020.104647