With the start of the new semester, our research group is diving once again into the fascinating world of applied social psychology and consumer research. From everyday decision-making to the subtle dynamics of attention and motivation, our projects aim to better understand the forces that shape human behavior in real-life contexts.

A special thanks goes to Lisa Löffler for creating the vibrant poster that captures the core of our research and presenting it together with Lorenz Burgstaller at the Welcome Event for the new students last week. 

Want to know more about what we’re currently exploring? Take a look at our website, where you’ll find updates on ongoing research projects and opportunities to get involved!