Mag. Johanna Palcu

Applied Social Psychology and Consumer Research

Department of Psychology

University of Vienna

Universitätsstraße 7 (NIG)

A-1010 Vienna


Office: C0717

Phone: +43-1-4277-473 55

Email: johanna.palcu@univie.ac.at

Appointments only by arrangement


Courses taught by Johanna Palcu on u:find

CV


I am currently a PhD student at the Applied Social Psychology and Consumer Research Lab. My research interest focuses on integrating the fields of cognitive psychology (i.e., attention), social psychology (i.e., social influence, stereotyping, self-regulation) and consumer research (i.e., advertising, country-of-origin effects, retail crowding). My research involves the application of experimental methods such as implicit measurements and eye-tracking both in the field and in the laboratory to explain consumer behavior.


Education

2012 - current
PhD Candidate - Psychology, University of Vienna (Dr. rer. nat.)

2012
Master, University of Vienna
Focus: Cognitive Psychology, Economic Psychology and Applied Psychology


Professional Positions

2014 - current
Research Fellow (Prae Doc) Department of Marketing and Department for Applied Psychology: Work, Education and Economy, University of Vienna

Supervisors: Univ. – Prof. Dr. Arnd Florack and Univ. – Prof. Adamantios Diamantopoulos
Projects: Explicit and Implicit Country Stereotypes of Consumers; Funded by the FWF Wissenschaftsfonds

2012 - 2014
Research Fellow  (Prae Doc)
Supervisor: Univ. – Prof. Dr. Arnd Florack

Focus: Consumer Behavior Research; Particularly Social Influence on Purchase Decisions, Attention and Information Processing at the Point-of-Sale, Sensorical Marketing, Brand Communication, Selfregulation.

2011 - 2012
Student Assistant - Department for Applied Psychology: Work, Education and Economy, University of Vienna 



Grants

2016
Wirtschaftskammerpreis der Wirtschaftskammer Österreich (WKÖ)
Project: Effects of High Customer Density on Consumer Decisions at the Point-of-Sale
Grant: € 11.500

2013/2015
Grant for Congress Trips by the Austrian Research Society (ÖFG)

2015
Research Grant of the University of Vienna
Grant:  € 2.000

2014
Research Grant of the University of Vienna
Grant:  € 1.500


Publications

Book chapters

Florack, A., & Palcu, J. (2017). The psychology of branding. In C. Jansson-Boyd, & M. Zawisza (Eds.). International Handbook of Consumer Psychology. New York: Routledge.

Florack, A., Genschow, O., & Palcu, J. (in press). Implizite Markenführung. In A., Schimansky (Ed.). Der neue Wert der Marke. München: Vahlen.

Palcu, J., & Florack, A. (2015). Eye-Tracking und reaktionszeitbasierte Verfahren zur Messung impliziter Kommunikationswirkungen. In F.-R. Esch, T. Langner, & M. Bruhn (Eds.). Handbuch Controlling der Kommunikation. Berlin: Springer.

Articles (peer-reviewed)

Palcu, J., Sudkamp, J., & Florack, A. (2017). Judgments at gaze value: Gaze cuing in banner advertisements, its effect on attention allocation and product judgments. Frontiers in Psychology.

Diamantopoulos, A., Halkias, G., Florack, A., & Palcu, J. (2017). Explicit vs. implicit country stereotypes as predictors of product preferences: Insights from the Stereotype Content Model. Journal of International Business Studies.

Palcu, J., Kleber, J., & Florack, A. (2015). How store employees influence consumer choice under retail crowding – A social overload perspective. Advances in Consumer Research, 43, 658-659.

Florack, A., Rohmann, A., Palcu, J., & Mazziotta, A. (2014). How initial cross-group friendships prepare for intercultural communication: The importance of anxiety reduction and self-confidence in communication. International Journal of Intercultural Relations, 43, 278-288.

Florack, A., Palcu, J., & Friese, M. (2013). The moderating role of regulatory focus on the social model ing of food intake. Appetite, 69, 114-122.

Florack, A., Keller, J., & Palcu, J. (2013). Regulatory focus in economic contexts. Journal of Economic Psychology, 38, 127-137.

Presentations

Palcu, J., Florack, A., Diamantopoulos, A., & Halkias, G. (Februar, 2017). Attention to country-of-origin information: An eye-tracking approach. Winter Conference of the American Marketing Association, Orlando, FL, USA.

Palcu, J., Kleber, J., & Florack, A. (August, 2016). Vigilance against manipulation: How crowding increases the sensitivity for social signs of trustworthiness. 18. ESCON Transfer of Knowledge Conference, Lissaon, Portugal.

Palcu, J., Kleber, J., & Florack, A. (Oktober, 2015). How store employees influence consumer choice under retail crowding – A social overload perspective. Association for Consumer Research Con- ference, New Orleans, LA, USA.

Palcu, J., Kleber, J., & Florack, A. (September, 2014). When the cause is not the cure – Retail crowding leads to less consideration of social heuristics. 16. ESCON Transfer of Knowledge Conference, Louvain-la-Neuve, Belgien.

Palcu, J., Flinkenvogel, N., Rudert, S., Van t'Veer, A. (August, 2014). (F)r(e)thinking body posture. Context-specificity of motor-sensory experiences. Summer School of the European Association of Social Psychology (EASP), Lissabon, Portugal.

Palcu, J. (Mai, 2014). The embodied (consumer) mind: Psychological approaches to sensory and con- sumer science. Senosorisches Netzwerk Österreich (SNÖ), Wien, Österreich.

Palcu, J., Florack, A., & Friese, M. (Oktober, 2013). The moderating role of regulatory focus on the social modeling of food intake. Association for Consumer Research Conference, Chicago, IL, USA.

Palcu, J., Florack, A., Friese, M., & Mueckstein M. (September, 2013). Decisions at gaze value: Gaze cueing effects on attention allocation and affective judgments. Fachgruppentagung Sozialpsy- chologie, Hagen, Deutschland.

Palcu, J., Florack, A., & Friese, M. (August, 2013). Regulatory focus and the reliance on social infor- mation. 15. ESCON Transfer of Knowledge Conference, Vilnius, Lettland.

Poster presentations

Palcu, J., Florack, A., Diamantopoulos, A., & Halkias, G. (Oktober, 2016). Attention to country-of-origin information. Association for Consumer Research Conference, Berlin, Deutschland

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