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Publikationen


Hier finden sind nur Beispiele angeführt. Ausführliche Publikationsverzeichnisse finden Sie auf den persönlichen Homepages unserer wissenschaftlichen MitarbeiterInnen!

Aktuelles Buch

Blanz, M., Florack, A., & Piontkowski, U. (Hrsg.) (2014). Kommunikation: Eine interdisziplinäre Einführung. Kohlhammer: Stuttgart.

 

Aktuelle Buchkapitel (Auswahl)


Florack, A., & Palcu, J. (in press). The psychology of branding. In C. Jansson-Boyd, & M. Zawisza (Eds.), International handbook of consumer psychology. New York: Routledge.

Florack, A., Genschow, O. & Palcu, J. (in Druck). Implizite Markenführung. In A. Schimansky (Ed.), Der neue Wert der Marke: Markenbewertungsverfahren für ein erfolgreiches Markenmanagement. Vahlen: München.

Florack, A., & Scarabis, M. (in Druck). Implizite Messung der psychologischen Markenstärke. In F.-R. Esch (Hrsg.), Handbuch der Markenführung. Springer: Heidelberg.

Palcu, J., & Florack, A. (2015). Eye-Tracking und reaktionszeitbasierte Verfahren zur Messung impliziter Kommunikationswirkungen. In F.-R. Esch, T. Langner, & M. Bruhn (Eds.), Handbuch Controlling der Kommunikation. Springer: Wiesbaden.

Wänke, M., & Florack, A. (2015). Markenmanagement. In K. Moser (Ed.), Wirtschaftspsychologie (pp. 101–118). Springer: Berlin.

 

 

Aktuelle Zeitschriftenartikel (Auswahl)

Büttner, O. B., Wieber, F., Schulz, A. M., Bayer, U. C., Florack, A., & Gollwitzer, P. M. (2014). Visual attention and goal pursuit: Deliberative and implemental mindsets affect breadth of attention. Personality and Social Psychology Bulletin, 40, 1248–1259. 

Büttner, O., Florack, A., Leder, H., Paul, M., Serfas, B., & Schulz, A.-M. (2014). Hard to ignore: impulsive buyers show an attentional bias in shopping situations. Social Psychological and Personality Science, 5, 343-351.

Büttner, O. B., Florack, A., & Serfas, B. G. (2014). A dual-step and dual-process model of advertising effects: Implications for reducing the negative impact of advertising on children's consumption behaviour. Journal of Consumer Policy, 37, 161-182.  

Dickert, S., Kleber, J., Peters, E., & Slovic, P. (2011). Numeric ability as a precursor to pro-social behaviour: The impact of numeracy and presentation format on the cognitive mechanisms underlying donations. Judgment and Decision Making, 6, 638-650.

Florack, A., Friese, M., & Scarabis, M. (2010). Regulatory focus and reliance on implicit preferences in consumption contexts. Journal of Consumer Psychology, 20, 193-204.

Florack, A.,  Keller,  J., & Palcu, J. (2013). Regulatory focus in economic contexts. Journal of Economic Psychology, 38, 127-137.

Florack, A., Kleber, J, Busch, R., & Stöhr, D. (2014). Detaching the ties of ownership: The effects of hand washing on the exchange of endowed products. Journal of Consumer Psychology, 24, 284-289. 

Florack, A., Palcu, J., & Friese, M. (2013). The moderating role of regulatory focus on social modeling of food intake. Appetite, 69, 114-122.

Friese, M., Engeler, M., & Florack, A. (2015). Self-perceived successful weight regulators are less affected by self-regulatory depletion in the domain of eating behavior. Eating Behaviors, 16, 5–8.  

Genschow, O., & Florack, A. (2014). Attention on the source of influence reverses the impact of cross-contextual imitation. Journal of Experimental Psychology: Human Perception and Performance,  40, 904-907.

Genschow, O., Florack, A., & Wänke, M. (2013). The power of the movement: Evidence for context-independent movement imitation. Journal of Experimental Psychology: General, 14, 763-773.

Hergovich, A., Gröbl, K., & Carbon, C.-C. (2011). The paddle move commonly used in magic tricks as a means for analysing the perceptual limits of combined motion trajectories. Perception, 40, 358-366.

Hergovich, A. & Oberfichtner, B. (2016). Magic and misdirection: The influence of social cues on the allocation of visual attention while watching a cups-and-balls routine. Frontiers in Psychology, 7:761

Hubert, M., Florack, A., Gattringer, R., Eberhardt, T., Enkel, E., & Kenning, P. (in press). Flagship products as important drivers of perceived brand innovativeness. Journal of Business Research.

Kleber, J., Dickert, S., Peters, E., & Florack, A. (2013). Same numbers, different meanings: How numeracy influences the importance of numbers for pro-social behavior. Journal of Experimental Social Psychology, 49, 699-705.  

Leder, S., Florack, A., & Keller J. (2015). Self-regulation and protective health behavior: How regulatory focus and anticipated regret are related to vaccination decisions. Psychology and Health, 30, 165-188.  

Leder, S., Florack, A., & Keller, J. (2013). Thoughts about possible failure: regulatory focus and the anticipation of regret. Social Cognition, 31, 349-373.  

Missbach, B., Florack A., Weissmann, L., & König J. (2014). Mental imagery interventions reduce subsequent food intake only when self-regulatory resources are available. Frontiers in Psychology, 5, 1391.

Rohmann, A., Florack, A., Samochowiec, J., & Simonett, N. (2014). "I'm not sure how she will react": Predictability moderates the influence of positive contact experiences on intentions to interact with a host community member. International Journal of Intercultural Relations, 29, 103-109.  

Serfas, B., Büttner, O., & Florack A. (2014). Eyes wide shopped: Shopping situations trigger arousal in impulsive buyers. PLoS ONE 9(12): e114593.

Serfas, B., Büttner, O., Florack, A. (2016). Using implementation intentions in shopping situations: How arousal can help shield consumers agaings temptations. Applied Cognitive Psychology, 30, 672-680. DOI: http://doi.org/10.1002/acp.3241

 

 

Manuskripte zu den ausgewählten Publikationen erhalten auf Anfrage unter soko.psychologie@univie.ac.at

 

 


Sozialpsychologie
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Letzte Änderung: 03.10.2016 - 16:25